Vidyard
Video platform for sales prospecting and marketing analytics
What is Vidyard?
Vidyard is a video platform built specifically for B2B sales and marketing teams, combining video hosting, recording, and analytics with a strong focus on sales prospecting. The platform enables sales reps to record and send personalized video messages to prospects, then track exactly who watched, how much they viewed, and when they engaged. This data-driven approach to video prospecting has made Vidyard the go-to tool for sales teams at thousands of B2B companies.
The sales prospecting workflow is Vidyard's core strength. Reps record quick webcam and screen videos directly from the browser extension, personalize them with the prospect's name and company, and embed them in emails through integrations with Salesforce, HubSpot, Outreach, and SalesLoft. Real-time notifications alert reps when prospects watch their videos, enabling perfectly timed follow-ups. The AI features include auto-generated scripts, video summaries, and engagement scoring.
Beyond sales, Vidyard serves marketing teams with professional video hosting, detailed analytics, and lead generation tools similar to Wistia. The platform tracks viewer behavior across multiple videos to build engagement profiles, and the integration with marketing automation platforms enables video-triggered nurture campaigns. Vidyard also offers a free screen recorder that has become widely adopted for internal communications and customer support, serving as a pipeline for converting free users into paid customers.
Key Features
- Personalized video prospecting for sales
- Real-time viewer notifications
- Browser extension for quick recording
- Salesforce and HubSpot native integration
- Video engagement scoring and analytics
- AI script generation and summaries
- Email embedding with video thumbnails
- Lead gen with email gates and CTAs
- Video library hosting with SEO
- Outreach and SalesLoft integrations
Pros & Cons
Pros
- Best-in-class video prospecting tools for B2B sales
- Real-time watch notifications enable timely follow-ups
- Deep CRM integrations log video activity against contacts
- Free screen recorder is genuinely useful without upgrading
Cons
- Full feature set is expensive for small teams
- Analytics less granular than Wistia for marketing-only use cases
- Sales features are overkill for pure content hosting needs
- AI features still relatively new and evolving
Pricing
Model: freemium
| Plan | Price | Key Limits |
|---|---|---|
| undefined | $0/month | Unlimited recordings, 5 min each, basic analytics, Vidyard branding |
| undefined | $29/month | Unlimited length, no branding, video replies, CRM sync, viewer notifications |
| undefined | $89/month | Advanced analytics, team dashboard, engagement scoring, marketing integrations, API |
Frequently Asked Questions
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